Compelling Reasons for Using Custom Built Exhibition Stands

Every company should have a marketing strategy to promote its products and services through events. An important part of this should be to participate in major trade shows. This can give the company good mileage in terms of brand visibility and popularity.

Using a custom built exhibition stand or portable display stand can bring in some very good benefits to the business. These are:

• Increased visibility
• Brand building
• Build a positive image of the company
• Collection of sales leads
• Attract new customers
• Spot sales to new customers
• Repeat sales to existing clients
• Reach new geographies
• Raise awareness about existing products
• Launch and promote new products
• Get media coverage

Depending on the size of the exhibition hall, choose an appropriate stand in UK. You can either hire one which is readily available, or get one portable display stand built in UK. A portable display stand of an unconventional size might need to be custom built in UK.

Reasons to choose a custom built exhibition stand:

• Re-usable: A custom built exhibition stand in UK will prove to be very beneficial in the long run. When you plan to participate in a series of trade shows, the stand can be re-used. Also, a custom built portable display stand will allow you to fully utilize the entire available space in the body of the portable display stand itself put across your message, logo, etc. This will further increase your visibility in UK.

• Shape: Another benefit of having an exhibition stand custom built is that you can choose the shape of the portable display stand. Regular display stands in UK generally use rectangle shaped parts. A custom built exhibition stand in UK can be made curved, oval or even circular

• Design: Use a graphic designer to design the creative to be printed on the exhibition stand. These portable display stands should be made as attractive and eye catching as possible in order to attract the maximum number of visitors. Use of catchy headlines and slogans, vibrant colours and imaginative graphics will ensure that your custom built exhibition stands give you the maximum benefits and publicity.