Sunday 26 October 2014

Most Popular Exhibition Stand Design UK

There are several elements that work in tandem to make a trade show or an exhibition successful. One such element is promotional display and other display activities. At the heart of promotional or marketing displays are the exhibition stands UK. They are not merely stands but are actually the face of the company or business. When customers visit an exhibition, the first thing they will see are these display stands that will promote your brand name, logo, and products or services being offered by your company. Hence, it is important to ensure your stands and designs are highly impactful. The question is how can businesses create high impact through their display stands?

This is where exhibition stand design UK plays the critical role. Stand design is a wide area that deals with the overall stand system, the design of the stand, the projected impact on the audience and much more. The stand design basically comprises of two main things – the type of exhibition stand and the design display on the stand.

There is a whole variety of exhibition stands UK that businesses can choose from and the two most popular ones are classified as under:
  • Shell schemes: These are one of the most affordable ways of creating brand presence at a trade show or an exhibition. These systems are perfect for start-up businesses and those who are new to the concept of exhibiting. This type of exhibition stand design UK is a complete system in itself and is available with readymade floor, walls, and lighting.
  • Modular exhibition system: This is the most versatile exhibition stand design UK available to businesses. They are re-usable, can be adapter and are flexible. It is perfect for all types of businesses whether small or large and is perfect for regular exhibitors. Modular exhibition stands UK can easily be assembled in a wide variety of configurations and have the ability to create high impact.

Friday 24 October 2014

The Need for Specialised Graphic Design Solutions UK

One of the integral elements of advertising and brand promotion that plays a key role in ensuring businesses meet with success in exhibitions and tradeshows is design. Most often than not, businesses have underestimated the capabilities of creative design on display boards and as a result they fail to draw customer attention. If you are planning to showcase your new products or services at a tradeshow then it is time to hire graphic design solutions UK services as it will prove beneficial in the long run.

If you are wondering what a graphic design company can offer in terms of making exhibition stands UK more impactful then here are a few benefits to ponder upon:
  • Consumer Understanding: Talking about graphics, it is essential to understand the consumer thought and dynamics before you can actually work on a specific design for display stands. When you work with a top graphic design solutions UK firm, you can be rest assured that they or there team of design specialists will focus on key areas of consumer behaviour for your product or services. This will allow creation of ideas and concepts for better and effective designs.
  • Display Type: The second benefit that businesses can derive is that professional graphic design teams can deliver innovative ideas and high-end design for a wide range of exhibition stands UK. For example: the design for modular stands will be more in detail and will require the use of attractive graphics, colours, and other visual elements as opposed to simple banner stands.
  • Design and Development: The primary aim of a graphic design solutions UK firm is to help you or your organisation in achieving its promotional goals. In order to do so, design teams with specialisation in graphics, layout creation, colour design, and content creation are employed.
Hiring a design team for exhibition stands UK solutions is like finding a one stop solution for your brand promotional requirements.

Thursday 23 October 2014

Benefits of Exhibition Stand Hire London Services

When it comes to participating in exhibitions, the first thought that comes to the mind is whether businesses should buy exhibitions display stands or hire them. Although, there are several options available with exhibition stand hire London services, hiring has always raised doubts. The doubts come from the fact that most businesses are unaware of the several benefits of hiring.

Who should hire exhibition stands? Hiring is meant for those businesses that have a small budget for advertising or brand promotion in trade shows. This is a perfect advertising option for small businesses and start-ups as they normally have to carry out their promotional strategies within a small budget.

Why should businesses opt for exhibition stand hire London services? It is obviously not mandatory to hire display stands but hiring them has several benefits that cannot be overlooked. Some of the primary benefits include:
  • Types of stands: Different businesses have different business goals and customer focus needs and hence the requirement of exhibition stands will never be same for two different businesses. Hence, based on the needs and goals, businesses can hire a range of stands including retractable banner stands, pop-up display stands, full colour graphic backwall displays, table top displays, Modular hybrid displays, Multi-fold panel displays, and literature stands among others. The availability of a wide variety of stands will also ensure businesses are able to use a single or multiple varieties of stands at the same venue.
  • Cost Savings: One of the key features of exhibition stand hire London services is cost savings. Yes! Hiring of display stands is not an expensive affair as compared to buying these displays. At the end of the day, businesses can get the same amount of mileage and can reach out to their targeted audience by paying a much lesser cost. Another important aspect of hiring is that businesses can save money on renting of space to keep these stands and the long-term maintenance costs.

Tuesday 21 October 2014

Effective Designing for Exhibition Stands

One of the core impact areas in any type of advertising including exhibition stands is design and development. This is the age of visual media where diversified media technologies can be used for attracting attention of the desired audience. Considered an integral part of mass media advertising, exhibitions or trade show platforms cater to a variety of businesses and clientele.

Although exhibition stands are strong visual mediums, their effect on the audience will be incomplete without strong graphic design support. This is where graphic design solutions UK services come into the picture. Exhibition branding design and development are customised and targeted services offered by professional agencies. The main aim of these services is to ensure you are able to target the audience businesses desire.

A good design for exhibition stands can help your business to focus your marketing efforts according to audience preferences and this will attract "high value" customers. There are some essential elements that businesses should consider in their graphic design solutions UK strategies and this includes the following:
  • What type of brand related visual content will resonate best with your prospects and customers? This is the integral to the graphic design strategy the overall design layout, colours, fonts, text or text captions will be based on the same. For example: if the key focus area of your business is scuba diving then graphic elements like pictures of undersea life, coral reefs, and undersea caves will attract the attention of your customers.
  • How best can you leverage visual content through design elements? Graphic design solutions UK services can help bring your designs to life only if you have created a structure. For example: if your firm is offering cars for rentals in the UK then using pictures of technology enabled cars (GPS navigation) along with strong and informative content can be quite effective. You can use different types of exhibition stands including large curved stands with flood lights to make the design stand out. The colours and other small elements can play an important part in enhancing the visual retention of your prospective customers.

Benefits of Exhibition Stand Hire UK Services

Do you have an exhibition to prepare for? Are you facing budget constraints? Are you wondering if it is a good idea to invest in exhibition stands? Maybe, it is time to check out the exhibition stand hire UK services.
Exhibition stands for hire? Is that feasible? This is a question that most businesses ask and the answer is why not? If a business is facing budget constraints and still wants to implement their branding strategy and achieve success then hiring exhibition stands is not just a great option but will also offer high ROI (return on investment).



There are several benefits that businesses can enjoy if they opt for exhibition stand hire UK services and some of them include:

* Time defined: Hiring a display stand will ensure businesses can go with hourly, daily or any other time defined hiring model. For example: if you are participating in an exhibition only for 6 hours to simply launch your new product then you can hire display stands for 6 hours only. Businesses will always have the added benefit of increasing or decreasing the time duration as and when required.

* Budget defined: Professional exhibition stand hire UK services can provide a variety of hiring options and display stands based on your overall budget. For example: if you have a budget of £100 for a day and want to maximize your brand display options then you can go with various sizes of exhibition stands. Instead of a single curved 3x6 pop up stand, you can opt from multiple curved pop up stands measuring 3x2 and 3x1. There are two definite advantages:
  • You can display in multiple locations within the venue
  • The graphic design cost will be less as well due to smaller size of exhibition stands
It is a fact that most start-ups and small businesses are hiring exhibition display stands as it is considered to be a cost effective solution.

Wednesday 24 September 2014

A Portable Exhibition Stand Can Make You Stand Out In an Event

A portable exhibition stand is a very convenient option for companies in UK looking to showcase their products and services in trade fairs. They offer better convenience and utility than a non-portable display stand in UK. The benefits of purchase of hire of portable stands in UK are:
  • They can be easily assembled/disassembled:
The portable stands are built in parts in UK. When required, these parts can be joined together to form the complete stall. The parts are fitted with special joints, which make assembly and disassembly very convenient for everyone.

An instruction manual or a video is supplied with the exhibition stands in UK. Any person, can see the manual or video and assemble the exhibition stands. No professional expertise is required to setup the exhibition stand in UK.
  • Portability: The exhibition stands can be easily transported to the venue of the exhibition and back. Since the portable exhibition stands can be dismantled into its individual parts, packing and transportation becomes quite convenient. If the exhibition stand was taken on hire, the supplier will take it back to his store. Otherwise you can take it back to your office.

  • Customisable: Portable stands can be customised as per your requirements. If you decide to purchase the stand, then you can fully customise the shape, size, height, and the design of the stand. If you decide to take the stand on hire, then you have to customise an existing stand available with the supplier. This might make customisation options somewhat limited.

  • Great value for money: Portable stands, when purchased, can be re-used in multiple events. This saves the company a lot of efforts and money in having to create a new stand every time an event comes up. Also, if you take the same stand on hire from the supplier many times, you will get it at a much cheaper rental.

  • Flexible: Since portable stands are modular in nature, you may decide to add or remove parts as per the space you have. If the space is small, you will have the option to not put up parts of the stand.

Tuesday 23 September 2014

How to Choose the Right Exhibition Stand Builders

If your company in UK is hiring the services of an exhibition stand builder or a graphic design solution provider, then you need to be cautious and choose the one that is right for you. It is not as easy as it sounds. It is a critical decision and needs to be made carefully.

Whether you are hiring an exhibition stand builder to only provide graphic design solutions or build the whole stand for you, keep the following in mind:
  • Experience and clientele: You will need to check the credentials of the exhibition stand builder or graphic design solution provider in UK. Look at their portfolio. Which are the big clients or events in UK they have catered to? What kind of services have they provided? Look at the artworks they created when they were providing graphic design solutions. Also check photographs of the stalls in UK they created in the past as exhibition stall builders. This will give you an idea about the quality of work they do.
  • Check references: Speak to their past clients of UK and/or look at the testimonials left by them. Are they happy? If they have mostly got positive feedback, then there is a good reason to choose them, otherwise not.
  • Expertise: Do the exhibition stand builders outsource most of the tasks involved in building the stand, or do they have in-house expertise? How many staff do they have? Do they have critical employees like business developers, project managers or visualizers? Having in-house expertise and production facilities will mean that they will have more control over the quality and timeliness of the output.
  • Services provided: Consider the additional services that the exhibition stand builder or graphic design solutions in UK will provide. It will be good if the graphic design solutions provider guides you about how to light up the stall for some stunning effects. Will the exhibition stand builder also provide audio visual equipment, transportation and installation facilities? It is always better if all these services are provided by the same exhibition stand builder, so as to minimise confusion and hassle for you.

Services Provided By Exhibition Contractors

Creating and setting up of an exhibition stand can be a real exhausting and time consuming affair for staff of companies participating in trade shows. Taking the services of an exhibition contractor can really take the weight off the staff of the participating company.

Exhibition contractors are responsible for creation or hire of the exhibition stands. There are many services provided by an exhibition contractor in this regard. These are:
  • Discussion and Exchange of ideas: The exhibition contractor will meet the client and understand the purpose and theme of the show. They will then suggest alternative approaches to fulfilling these objectives. This is a crucial step, because the business often will get many ideas from the vendor, and will know what to expect. There will be a few ideas which will fit the requirements and budget of the company. After a few iterations, the business and the vendor will know whether to build an exhibition stand or hire it.
  • Designing layout of the stall: The exhibition contractor will hire or design or hire the stall based on the idea that was agreed upon. This is a crucial service, because the look of the exhibition stall will depend on whether this step has been executed perfectly or not. All the graphic and text elements need to be made catchy and attention grabbing in this step. The final artwork is prepared by the exhibition contractor and made ready for printing.
  • Printing: Before printing the artworks, the exhibition contractors decide on the type of materials to be used for printing. After this the actual printing takes place on the materials selected. The printing needs to be high resolution in order to ensure that the quality of the exhibition stand is high.
  • Building the stand: This process will involve the assembly of the different components of each part of the exhibition stand into the respective frames. The exhibition contractor will ensure that the right components are assembled together or hired. Finally, after this the exhibition stand is ready to be transported and put up in the venue of the exhibition.

You Can Hire Exhibition Stands Offline and Online

An exhibition or a trade show in UK is a great opportunity for a company to showcase their products. The company staff can set up an exhibition stand and speak to the visitors to the stall in UK. This gives them the visibility and chance to sell their products.

Companies looking for participating in exhibitions often take exhibition stands on hire. They have many choice of vendors from whom they can hire the stands. We will look at the main sources here:
  • Offline stores: These are the traditional vendors who give out the exhibition stands on hire. They will typically have brick and mortar shops in your area. They offer a variety of services like Exhibition Stand Design, Fabrication, Setup, Exhibition Booth Construction and Exhibition Poster Design. You can get the addresses of these shops in UK from your local directory. Visit them personally to understand the quality of their services and rates. Give them your specifications like stall size, shape, etc. before you book from them.
  • Online stores: Most modern age vendors will have an online presence. Search for the term “exhibition stand hire in UK” on the internet and see the variety of options which come up.
These vendors from UK will give you the option to select stands made up of materials and dimensions that you need. They will typically have a range of portable exhibition stands and equipment like exhibition stands, large backdrops, pop-up display kits, literature racks, counters, etc. available for hire.

Both the online and offline stores in UK will specify the hire charges after you tell them about the duration for which you need these exhibition stands. Generally these vendors can let you keep the stands for a long time also. In fact you can negotiate a better rate if your period of hire is longer.

Most vendors will provide transportation and installation services if you so require. Their experienced staff will come to the exhibition venue in UK with the stand you have hired and set up the stall. Once the exhibition is over, they will dismantle it and take it away.

Compelling Reasons for Using Custom Built Exhibition Stands

Every company should have a marketing strategy to promote its products and services through events. An important part of this should be to participate in major trade shows. This can give the company good mileage in terms of brand visibility and popularity.

Using a custom built exhibition stand or portable display stand can bring in some very good benefits to the business. These are:
  • Increased visibility
  • Brand building
  • Build a positive image of the company
  • Collection of sales leads
  • Attract new customers
  • Spot sales to new customers
  • Repeat sales to existing clients
  • Reach new geographies
  • Raise awareness about existing products
  • Launch and promote new products
  • Get media coverage
Depending on the size of the exhibition hall, choose an appropriate stand in UK. You can either hire one which is readily available, or get one portable display stand built in UK. A portable display stand of an unconventional size might need to be custom built in UK.

Reasons to choose a custom built exhibition stand:
  • Re-usable: A custom built exhibition stand in UK will prove to be very beneficial in the long run. When you plan to participate in a series of trade shows, the stand can be re-used. Also, a custom built portable display stand will allow you to fully utilize the entire available space in the body of the portable display stand itself put across your message, logo, etc. This will further increase your visibility in UK.
  • Shape: Another benefit of having an exhibition stand custom built is that you can choose the shape of the portable display stand. Regular display stands in UK generally use rectangle shaped parts. A custom built exhibition stand in UK can be made curved, oval or even circular
  • Design: Use a graphic designer to design the creative to be printed on the exhibition stand. These portable display stands should be made as attractive and eye catching as possible in order to attract the maximum number of visitors. Use of catchy headlines and slogans, vibrant colours and imaginative graphics will ensure that your custom built exhibition stands give you the maximum benefits and publicity.

Friday 22 August 2014

The Enormous Demand for Exhibition Stand Hire In London

Exhibition stands are extensively utilized by brands that wish in creating an impact in an event or a trade show. The exhibition stands in London are gaining a noteworthy recognition chiefly because these are made from quality materials as well as reflect vibrant show graphics. One’s exhibition design should powerfully reflect who they are and pull audiences to their show in the middle of a crowded, loud exhibit filled with competitors and distractions. Although trained exhibit staff at show promotions or pre-show marketing serve in attracting potential prospects but it is the image and appeal of a stand that can break or make sales results. After all, one has just a couple of seconds in hand for influencing those who walk past their exhibit. Under the guidance of the creative exhibition design providers in London one is sure to hit the target.

How Exhibition Stand Designers Help?

Each graphic component that one uses for their display should be meaningful and visually arresting for compelling audiences to stop and know more. These should be bright and large while clearly and simply communicating in some words about the luring features of one’s product. Lighting, colour, sound, motion and smell are the key elements which together help in making an event visually gripping. And bringing each of these together under the same roof typically needs skilled expertise for ensuring an exhibit display of a high impact. This is how exhibition stand designers prove immensely beneficial.

When one thinks about display stands, versatility is the buzzword. Such exhibits are extremely versatile and can be arranged in different configurations thereby making the stand just apt for any organization which attends several shows a year. The leading exhibition stand providers also offer exhibition stand hire in London meaning that one can customize their event sizing for each show easily via adding or removing the designs to fit the look and size they require. They also help one in adding flair to their trade show by accessorizing it with counters, graphics, shelves and lighting. Owing to its versatility, modern look and durability, these display stands are in great demand in the London market.

Thursday 21 August 2014

Portable Display Stands in the UK- The Ultimate Pick of Exhibitors

Portable display stands in the UK are gaining prominence with the swiftly changing business trends. Today, the requisite for presenting business information at exhibitions and trade shows in a unique and attractive manner has paved the way for portable display stands. Such display exhibits provide a visually appealing means for advertising one’s goods and services, facilitating one’s business credibility and also optimizing brand awareness amid their targeted audiences. These stands when customized with exceptional graphics, styles and designs will help in adding panache to one’s booth area premises thereby attracting their targeted audience effortlessly. By choosing these stands one can not only reduce their setup time via half but can also head up on their competitors.

The ultimate pick of exhibitors

The portable product line offered by exhibition stand builders in the UK has turned into the ultimate pick for most exhibitors owing to its affordability, expedient transportability, variety, simplicity of setting up and high tensile strength. In fact these are so simple to assemble that one can construct it within a few seconds. Advertisers in the UK who are regulars in a trade show, business fair or an exhibition, know the significance of having a display that is eye-catching and uniquely designed works wonders in bringing traffic to the booth. And with the availability of cost effective and graphically attractive portable display stands in the UK one can undoubtedly create a great ambiance each time.

Ease of use, usability, quality and design are the key ingredients for building eye-catching displays. While designing an exhibition, one will come up with a plethora of portable product options that they can try their hands at. No matter whether one is searching for a high tech appearance or a modern and sleek appeal, they are sure to find it all in UK for perfectly matching the message of their display.

Monday 18 August 2014

Graphic Design Solutions in the UK Creating Wonders

The success of any event or exhibition rests entirely on the stand design that in turn rests on the exhibition stand designer’s creativity. An exhibition stand designer is indeed the sole individual who makes the utmost utilization of the available resources to her/him and transforms the appearance of one’s exhibition stand adding impressive colour, texture and structure. Thus choosing a good exhibition stand designer company such as the reputed exhibition stand design companies in the UK will help in satisfying every necessity thereby offering one world-class quality designs. They offer designs that help one in delivering their message clearly. The graphics, textual content and banners that they offer are always clear and conspicuous.

Why exhibition stand designers are highly reckoned in the UK?

The exhibition stand designers are highly reckoned in the UK for their noteworthy attributes which includes,
  • They will always help one in a circumstance if they have not made any decision on the name as well as the organizer of the event
  • They offer clients’ with alluring designs which are pocket-friendly and according to their budget
  • They always strive in offering one’s exhibition or trade show a stylish look that may comprise of the use of lighting, flooring and refreshment. These designers give one’s stand a unique and distinctive look that will attract customers for sure.
  • They always ensure in making the utmost use of the available space depending on one’s requirements of meeting rooms, reception desk and storeroom
  • They offer stand dressing based on one’s desires and also offer them with audio visuals, brochure display, furniture and so on
  • They offer the best graphic design solutions in the UK to help one create an impressive impression on the audiences. Graphics are the finest means to promote goods and sales messages
  • They offer best exhibition stand solutions both for hire and purchase
These leading exhibition stand designers consider stand designs as the most effective marketing tactic to promote services and products to the consumers. After all picking the perfect design along with attracting audiences also work wonders in boosting up the sales of goods.

Thursday 14 August 2014

Exhibition Stands In London Finding Good Usage in Different Functions and Environments

While planning to organize a trade show or an exhibition, every businessman will definitely wish to ensure that their display stand is better from the rest. Trade show displays over the years have evolved considerably and its technology too. An exhibition helps one to portray their exhibit thereby giving them the assurance that they will definitely be noticed. Today there is no dearth when it comes to choosing the most suitable exhibition stands in London. Some of the notable benefits derived from such stands include its light weight material, portability, ability of utilizing these in more than one configuration, ease of use and not to forget its cost-effective nature. These can be fully customized or tailored to wonderfully fit one’s display needs. Although there are innumerable marketing tools in the present display market but none can match the efficiency and versatility of display stands. Such stands can be utilized in different functions and environments.

Offering exhibition rentals that fits one’s needs

The leading exhibition stand providers in London offer lightweight exhibition displays for hire that are specially designed for withstanding the rigours while simultaneously adding a touch of professionalism to one’s display. The
exhibition hire services in London that they offer are equally a great deal both for veterans as well as first time exhibitors. These displays are specially designed for hassle-free setup and dismantle thereby helping to save one’s precious time and money. Having years of industry experience they are capable of setting up an event that perfectly fits one’s exhibition rental needs.

Exhibitors utilize display stands for attracting greater notice to their stands and at the same time boosting up the impact of marketing messages. These highly portable, lightweight stands use minimal space and thus also find good usage in conference room displays, special events, stage presentations, business meetings, shopping malls and retail store marketing. Available in assorted range of formats and sizes, display stands highlight contact information, communicate chief selling points, build brand awareness and enhance visibility.

Wednesday 13 August 2014

Display Stands In the UK and Its Manifold Winning Features

Display stands in the UK have turned into a vital option for advertising and publicizing. A perfect exhibition stand design here is increasingly being adopted for product promotion as well as publicity alike. Exhibitions and trade shows are massive affairs that for potential clients often are overwhelming. Thus a significant mode to set one’s company apart is by clearly advertising the products using bright, colourful graphics. A display stand chiefly aids in creating a panoramic effect which helps in making one’s brand or product visually appealing to the existing and the new clients as well. Along with the profile, what matters a lot is definitely the display quality.

Display stands and its winning features
  • Being lightweight it can be packed compactly and also easy stored as well as transported
  • Its set up and assembly is very easy
  • It is highly affordable on multiple fronts such as low transportation costs, zero labour costs and low storage costs
  • It is durable and rugged
  • Apt for frequent usage as well as assembling/dismantling cycles
  • Well designed using top quality and innovative tensioning systems and graphic fitting making the display perfect every time it is utilized
  • It has multiple uses and can be utilized in several layouts
  • Owing to its re-usability feature, one can use the same stand in varied situations with various graphics
  • It occupies less space
A display stand is indeed the manifestation of an organization’s image that has a direct impact on the brand, goods and services that one is promoting. Today most successful companies in the UK prefer to choose exhibition stand hire in the UK especially for exhibitions and trade events for portraying an impressive and a one-up image on their fellow competitors and because it is on hire it can be customized as per one’s requirements. This customization will help one in creating an ideal brand image in sight of their audience. Such display stands along with attracting visitors will also give audiences the impression of efficiency and professionalism thereby assisting to convert audiences into paying customers.

Friday 18 July 2014

Key Focus Areas for Exhibition Design Success!

One of the vital drivers of success in an exhibition is visual display. In fact, it is considered the heart of any exhibition because if your visual display is not strong or creative and is unable to take your message across then your entire exercise would be a huge failure. This is one of the reasons why using reliable and reputed exhibition design London services is always recommended.

Today, with advancement in technology, and the availability of a wide range of exhibition display stands, graphic design solutions UK has also diversified its services. There are several critical areas in graphic design that determine the level of success you can achieve and they are also the key focus areas. They are:
  1. Design to dimension: It is important to ensure a creative design is in accordance with the dimensions of the display board. You don’t want to end up with a great design meant to fit a 100cm curved banner stand only to find it fits 80cm banner stand. This is where professional exhibition design London services can make a huge difference! Designing to dimension of the chosen display stand is essential.

  2. Purpose of the design: You have a design on your mind, which translates your organisation’s objectives clearly but when you see the final print, it doesn’t appeal visually at all. This is a nightmarish situation that can happen to just about anyone. The final output might lack the bold colours or the text is illegible or the images are not striking balance and much more. It is hence important to choose a graphic design solutions UK firm that can ensure the purpose of your design gets highlighted with perfection in the final output.

  3. One time or repeated: This is another key area! Professional exhibition design London services can create designs based on your need to use the design in banner displays in a single exhibition or multiple exhibitions. The use of flexible and rigid materials to increase durability becomes necessary for display in multiple exhibitions.

Thursday 17 July 2014

Modular Exhibition Stands Can Help Increase ROI

Since the advent of exhibition stands for effective and superior displays, the world of advertising, branding and promotion has changed considerably. Today, more and more organisations are opting for modular exhibition stands as it not only creates a mesmerizing effect on your audience but helps in increasing return on investment (ROI).
You are probably wondering how modular exhibition stands and ROI work together. The answer is fairly simple – the only way to optimise your ROI is by planning and executing an effective exhibition marketing strategy. The primary area of focus in such a strategy is always on way to effectively reach out to the audience and this can only be done through modular exhibition stands. Here are two ways by which it positively impacts your overall ROI:
  • Reduces Exhibition display cost: Yes! Modular stands can actually reduce the overall exhibition cost as compared to other types of displays. Imagine this – if you are not using a modular stand then you will have to go with several standard display stands. Your stall will comprise of everything from backdrops to information stands etc and each one of these comes with a different price tag. On the other hand if you hire exhibition contractors UK for installing modular stands, they will ensure the overall cost of exhibition display is cut down by at least 30%.
  • Reduces cost of design: One of the key areas of any exhibition is graphic design. When you hire exhibition contractors UK for designing modular stands, the cost of design comes down. For example: if you are using several different design stands then each stand will require different designs to be created and this is considered to be a cost extensive exercise. Now if you go with modular display stands then you can create one seamless design that will have a far bigger impact at lesser cost!
The key lies in creating a strong cost effective strategy that revolves around modular exhibition stand displays!

Why Choose Exhibition Stand Hire In The UK?

The success of every business rests on the visibility that it gets from clients. In fact, in the business world, visibility is the be all and end all of success. One such marketing tool that is creating waves in the market is definitely the exhibition display stands. These stands pave the way for the exhibition participants for interacting with the business representatives as well as the products. Such stands help in innovative portrayal for making the customer experience more invigorating. It is a known fact that the more exposure a business receives, the higher are its chances of popularity which will definitely reflect on the company’s growth graph. Thus, it is essential in presenting the organization on these podiums that display its potential along with being well received amid the crowd. To help businesses reach new heights, professionals are offering an exclusive range of portable display stands in the UK. These experts are well aware of the fact that the requirement of every business is unique and so are the vision for their goods, no wonder they offer personalized services. Thus, they specifically design these display stands to accentuate and reflect the suitability of their client’s product or service.

Why choose rental services?

Exhibition stand hire services in the UK serve the manifold purpose for launching a new service or product, announce a new merger or acquisition, come up with a cutting edge industrial or technological breakthrough, keep one’s company’s product and name in the customer's mind for having an upper hand or introduce changes in the company’s business tactics. All these are vital reasons why people take part in an exhibition. For small and medium businesses or start-ups, it is wise to hire these services rather than buying it as this is a cost-effective technique. It will help them to convey their message effectively devoid of having to break the bank.

An exhibition stand that is rightly executed is an excellent way of portraying services and products and firmly establishing a company in people’s mind. Owing to the comparisons and the competition, every enterprise will look forward in having a catchy and unique stall which the professionals in this domain are capable of incorporating easily.

Try Out the Creative Exhibition Stand Design in London

Nowadays, exhibitions and tradeshows especially in London have become a very creative yet a common event that is attended via a huge populace who come from different walks of business. One’s company can draw audiences with the help of alluring exhibition graphics along with enticing them in knowing more regarding the good or service that they are offering. With respect to the face-to-face environment concerning an industry event or a trade show, it is wise to have an exhibition stand that is more engaging as this will require minimal hard selling for one’s salesperson leading in outstanding results.

How exhibition stand designers in London help?

The exhibition stand design professionals in London help clients in the following ways,
  • Exclusive design- the professional exhibition designers in London can help one in creating a distinctive and exclusive stand which will surely make their business have an upper hand for the good reasons. These designers can help one in translating the vision of their business in the design, thereby giving a positive notion to potential clients. An exhibition stand having a professional design along with helping one to engage clients will also enhance sales and opportunities.
  • Competitive prices- These experts can provide one bespoke designs at competitive prices. Such unique designs can be utilized again and again helping one to gain an impressive ROI too. One can also opt for services such as build and storage, thus they can call upon their stand when needed only paying for the wonderful design itself.
  • Flexibility- Each business is unique and so is its event. One’s goods will as a whole be unique to them, and the designers can guarantee that their business is showcased for their unique strengths. No wonder a wonderful design coming from an expert can aid one in getting a design to an accurate specification. These designers can help one incorporate every additional need that they have for building to lighting services providing a flexible solution.
The best exhibition stands today are those that are portable as well as re-usable thereby making it possible for one in holding their events at several places devoid of enlarging the budget. There is no shortage of companies that provide quality graphic design solutions in the UK. They present their customers with a plethora of customized designs to select from.

Wednesday 16 July 2014

Display Stands In the UK- The Right Gimmick for Marketing

Banner display stands in the UK abound. In fact, there cannot be anything handy, especially for small businesses than these. Such stands take up minimal storage space and can be unrolled as well as displayed in moments. Besides, it is quite affordable to source, are exceptionally versatile and customized easily to whatever one desires.

Wealth of benefits

Banner display stands offers untold benefits such as,
  • An integral marketing strategy- Businesses use banner displays as an effective marketing strategy. With the help of banners, one can pull the notice of the crowd as well as gain product recognition. Many businessmen utilize outdoor and indoor banners in an exhibition or event as a suitable gimmick for marketing.
  • Durable- Banner display stands are an outstanding mode to help a businessman to advertise their product or broadcast their message in a condensed form. This eye-catching medium offers the same effect akin to using billboard advertising. By simply looking at these banners one can quickly and easily grab the information. One can broadcast their message through these display stands to the point. Hence those who, having a business and looking forward in advertising their product can use banner display stands as a smart marketing approach
  • Versatile- It is always versatile in marketing display banners. As these are made accessible in varied sizes and shapes, one can easily customize such stands for meeting their needs. Its versatility aids various brands in making an individual mark in the field of advertising. This is a favourite among most owing to its easy and hassle free set up.
  • Budget-friendly- Using banner display stands is an excellent and cost effective way to market one’s services and products to potential clients. Thus, in this way one can expose the same to their target market easily. An enterprise use banner display stands for brand recognition along with enhancing their sales. After all this serves as an effective mode for improving the mindshare which indicates making customers aware of a definite service or product.

A banner display stand having the best banner display design can feature one’s goods at its best while building a visual appeal which their viewers will surely love.

Friday 20 June 2014

Move to the Next Level with Exhibition Stand Hire UK Services

Have you been thinking of ways and means by which you can maximize the impact of your brand on target audience during exhibitions and trade shows? Exhibitions are mainly mega events where focusing on two important aspects will help you fulfil your objective. The first one is your competition and the second aspect is customers. In order to maximize your impact you need to find innovative ways to take on both competition and customers. In such a scenario, exhibition stand hire UK services can provide you with several innovative solutions. Let us look at 3 innovative approaches to an exhibition:
  1. The modular approach: This is the road that is being frequently opted for by organisations because it helps in making a strong brand statement. Think of exhibition stand design and build and the one medium that will keep you ahead of your competition is modular display stands. Basically, this is not just an innovative display medium but it gives customers that very personal space where they can interact with the brand.
  2. The design approach: At the end of the day, the one factor that can create high visibility for your brand is high quality design. How do you get high quality design? When you hire professional exhibition stand hire UK services then they will not only be able to brainstorm and come up with a meaningful design concept but also bring it to life! Visuals can entice and captivate customers and put your competitors on the back foot. Hence, it is extremely important to get your design elements in place like images, text, tag lines, colours, art and illustrations among others.
  3. The integrated approach: This is a very different type of approach where you can integrate multiple elements into your exhibition stand design and build to highlight your brand, product, and service. The several elements that can be integrated include brochure or literature stands, 3D graphics, stunning backdrops, clamp on floodlights, high power audio system, etc.

Experienced Exhibition Stand Builders Can Make A Difference!

There is a very famous saying, which goes something like this "Good judgment comes from experience, and experience comes from bad judgment" by Rita Mae Brown, Alma Mater. You are probably wondering what experience has to do with exhibition display stands. There is actually a dual thought principle behind this and most often than not, exhibition participants miss out on that. Let’s take a look at what those two thought principles are:
  1. Customer Perception: In an exhibition, customer perception matters the most. If your target audience has not been able to comprehend the message being sent across to them then your branding strategy would be a total failure. This is where professional exhibition stand builders come into the picture. Trade show stand builders have worked with several clients and under various conditions and set-ups and have the required knowledge, which can be translated into experience. This helps them to understand your needs as an organisation and then create the set design around your theme or organisational objective. It is a process that requires brain storming sessions, in-depth understanding of customer behaviour, creative design, and integrating that design into different types of exhibition display stands to generate the desired response.
  2. Advertising Impact: Most organisations have a pre-conceived notion or assumption regarding the impact of their branding strategies on their target audience. Here is a fact: the modern customer is smart and he is not going to buy the advertising gimmicks. So what is your option? This is where you can count on the experience of professional exhibition stand builders to show you the way. They not only work with organisations and advertising agencies but have created campaigns that have successfully reached out to the audience. They know what the customer wants and how the customer will react to specific elements. They can use this knowledge and experience to install exhibition display stands at strategic locations. They can use this experience to deliver designs that will have a strong advertising impact.

Thursday 19 June 2014

Visually Stimulate your Audience using Stunning Banner Display Design

Exhibitions are considered as one of the foremost forms of personal advertising because each exhibition has a story to tell to the visitor who in all probability will be your prospective customer. The story could be related to just about anything from technology advancement to business successes and the customer is always interested in something that stimulates their senses. One of the tools used for story telling in an exhibition is banner display design.

If you go for a game, any sports, at the end of it, you will only remember the winning moment and not all the small moments that made the game so interesting. Why is it so? This is because the brain tends to understand and retain what it finds as the most stimulating moment. This scenario is the same when it comes to banner display design. It appeals to prospective customers through their senses using the following:
  1. Visual stimulus: This relates to anything that has the strongest impact on the mind and is the most memorable. It is not necessary that all banner displays will have a strong impact but here is the deal – you can always create a stunning design that can be retained by the mind as the most memorable. This is where exhibition stand builders UK can play an important role as they have plenty of experience and talent to support your ideas and present them in the most visually attractive form possible.
  2. Sensation: This relates to mostly what visitors hear in an exhibition and is normally immediate and associative. If you put up 3D banner display design stands or modular display stands with great visuals and surround sound that is soothing to the ears and at the same time provides information regarding your brand, products or services then it is bound to attract your customers.
  3. Words and reading: This relates to brochures and other printed informational products that you can offer your customers at the exhibition and requires mental processing.

Graphic Design Solutions UK Can Captivate Audience!

There was a time when visual content was in the form of black and white images but things have changed significantly since then. Due to innovation and advancement of technology, today visual content can be viewed in the form of 2D and 3D images as well as video content. Keeping abreast with the latest technologies more and more organisations are turning towards using graphic design solutions UK to highlight and increase their brand image value.

Graphic design plays a key role in creating designs that attract targeted audience. Modern designers use elements that make designs larger than life and thus captivate a wide range of audience. Off late, 3D designs are being extensively used by several exhibition design London services to communicate organisation objectives, values, products etc., to consumers through a strong public platform like trade shows.

If you are wondering what benefits your organisation can derive through graphic design solutions UK then take a look here:
  • Imaginative and creative concepts can be highlighted through a variety of exhibition display stands
  • Captivating images in 2D and 3D can be used for creating high impact
  • Exhibition design London services can integrate interior design best practices to provide a key advantage in trade shows
  • Designs can be created and modified to suit the type of communication an organisation wants to share with its audience
  • Different images, shapes, and colours can be used to lift the overall quality of exhibition design
  • Exhibition design London services can use special lighting to highlight specific images or art
  • Designers use advanced technology to bring your ideas to life including Adobe Photoshop, Auto CAD etc.
  • Designs are printed on a variety of fabrics that are durable and can be used repeatedly
The bottom line is that when you hire a graphic design solutions UK service, you can be rest assured that you will get full value for each penny spent!

The 3 Advantages of Hiring Exhibition Contractors UK

Sometimes the best of marketing strategies can fall apart! Sometimes, the most modern social media tools for promotion might not reap the desired results! But when it comes to exhibitions, it is a different ball game altogether. There are several different components that come into play like marketing strategies, brand promotion objectives, customer reach, choice of advertising medium etc. In such a scenario, it is always to go with experience and expertise, which only exhibition contractors UK can offer you.

Why go with exhibition contractors? They not only have necessary experience in the field of organising trade shows, promo events, product launches, and exhibitions but can also offer their advice on certain aspects of the events. This can help you to modify your marketing or branding strategies to maximize impact and generate gains. There are three advantages of hiring exhibition contractors UK and they are:
  1. Shield from Competition: In an effort to gain maximum exposure during exhibitions, most organisations forget about their competition. Your competition can actually kill your prospects! So how do you protect your brand image from competition and also promote it? That is where exhibition hire London experts can offer you ample advice in the form of exhibition display tools and mediums to use, how to use them to your advantage, and what element can create maximum impact.
  2. Cost effective solutions: Again, this is one area where organisations do focus but they often miss out on the fact that their expenditure is always more than their return. So how do you minimise your expenses? One of the simple solutions is to install exhibition hire London display stands instead of buying them outright. Yes! Hiring can be extremely cost effective and contractors often offer good discounts on bulk hires!
  3. Strategic locations: Whether this is your first exhibition or 10th trade show, it will still be difficult for you to identify the most strategic locations for highlighting your brand using display stands. This is where the eagle eyes and sharp insight of the exhibition contractors UK lends a helping hand! They have handled so many exhibitions that they know just the right locations and guess what – this advice often comes for free!

Friday 16 May 2014

Why Choosing The Right Exhibition Stand Design And Build Matters?

It is no longer a simple endeavour in the current scenario for a businessman to stand above from their competitors. Exhibition stands help to boost up one's branding but these need to be manufactured professionally incorporating elements of engineering, architecture, interior design, product development and marketing. A proper merge of all these factors is crucial and thus hiring the services of exhibition stand design experts in London is the finest option available.

Why hire a professional agency?

An exhibition stand design and build should be inviting and also attractive and at the same time should be practical and most importantly within the budget. Audiences should be capable of understanding about the goods or services when they step into the stand. Besides they should have a chance of putting up questions and taking away a couple of printed or written literature with them such as brochures. Positioning of the displays, wall panels, graphics and brochure racks should be properly balanced and it is only a professional agency that can suffice these needs owing to the vast knowledge and experience they have in this respect. Conferences and trade show exhibitions will attract the potential customers which most marketing departments require to reach. Thus, exhibition stand designs should be inviting and unique for the exhibition attendee.

Budget is no longer a concern

When it comes to selecting the best exhibition stand designs especially in London, budget has always been a consideration. Fret not. Today there is a couple of leading exhibition design builders who provide professional suggestions to make one's exhibition stand design ideal to their target market. An exhibition stand that is professionally built is often more affordable than one can expect. With their precise laid-out displays and eye-catching designs, one's enterprise can grab attention to itself and at the same time look professional in the most economical of conventions.

Having a properly built and designed display for one's exhibition and convention will go a very long way in ensuring their enterprise gets noticed and above all succeed to create a good impression. The professionals in this domain help in making an exhibition event interesting, dynamic and effective. Hiring their services will help a business in retaining their clients along with helping to discover new markets for their brand along with building a good standing for their company.

What Makes Exhibition Display Stands The Perfect Choice For Brand Promotion?

Trade shows, events and exhibitions are a crucial part of both the public relations strategy and marketing for most businesses. These help to pave the way for businesses in interacting and getting first-hand response from their consumers while at the same time also communicating their business message. In fact in the present economic climate, with cut-throat competition the use of creative and exclusive exhibition display stands has become highly popular. Such stands provide an added benefit of being portable. Without much hassle, one can shift these from one event to another.

Choices galore

An exhibition display stand comes in an assorted range of styles, sizes and prices. Some of the most popular styles of exhibition displays include:
  • Tabletop display
  • Literature rack
  • Banner display stands
  • Tabletop panel
  • Pop-up display

Reap the benefits of exhibition displays

An exhibition display stand offers innumerable benefits such as:
  • Helps in creating a center of appeal for the consumers together with modish looks
  • Gives one's booth or canopy a striking appearance
  • Keeps the surroundings well supervised and clean
  • Range of items can be easily handled and managed without any bewilderment
  • Makes it hassle-free for consumers in picking the product of their necessity
  • Exhibition displays such as workstations provides one a wider space thereby helping them in organizing several things simultaneously

The perfect solution for small businesses and first time attendees

Often most start-up and smaller businesses especially in London feel it is rather tough in creating a buzz via an exhibition display stand but everything is not lost. An exhibition stand hire in London is the perfect solution for businesses having smaller marketing budget as well as for first time attendees. By hiring these stands, enterprises have more flexibility and freedom to create an exhibition stand that best compliments and caters to specific locations, products and companies. This is just apt for any business that is looking to transform their branding often in the future. By hiring rather than purchasing, a business can give itself better opportunities in being creative along with changing their mind. Organizations have the freedom of exploring diverse kinds of stands and designs till they get one which works for them.

Hiring exhibition stands saves a great deal of stress and hassles for businesses and is in fact the most affordable solution for helping them making an impact in an event or exhibition devoid of breaking the bank.

The Importance of Conference Set Design and Product Launch Design Should Never Be Undermined

The conference room in any office holds a central place where important business decisions and deals, training sessions, brainstorming and productive discussions take place. This is that special room where employees meet for important meetings for the betterment of the business. When one plans to set up a conference just a conference for their company or a product launch, the first thing that should be taken care of is the conference set design. It should be such that it ensures one that their target clients are dealt with efficiently and professionally throughout the event. Thus, for one's conference, they will need a perfect set design which will include their company's graphics or logo for making it one of a kind. For best results one should consider the services offered by professionals who can help them achieve this via original and inventive ideas for designing an eye-catching set that is created with utmost care.

Product design is equally vital

A product is an essential component of a business. Almost every business type has a product for selling which is indeed the ultimate aim of any business. Every year, countless products are launched the world over. The enormous task to bring these goods to the notice of the audience is the job of marketing directors and business owners. A good understanding with respect to good product design is crucial for creating and promoting a healthy culture in one's business. Product launch design is highly significant for the success of any product. It is the design of any product which directly bears on its acceptability and satisfaction in the market. Product development and design has a direct connection to the grand success of a service or a product. Over the years, it has been proven that clients patronize goods depending on emotional fundamentals especially its look. "Seeing is believing" very well fits here. People are generally spurred via what they actually see and thus as an entrepreneur, one must keep this in mind in their product design and this can only be achieved if one thinks and plans well and work closely with a professional.

A well knitted decor of a conference set will help one to access everything making conference participants vitalized and comfortable while a perfect product design will help in the survival of a product. Thus, both play a vital role in the current scenario.

Hire the Services of Exhibition Stand Builders for a Successful Marketing Campaign

Managing the pressures of preparing for an event or an exhibition is indeed difficult. Moreover, issues such as faulty designing, delay in shipping and delivery and improper execution of orders can all add up to one's frustration. Thus hiring the services of expert exhibition stand builders is essential. Having professional expertise they give their best to help clients in planning, setting up, assembling, decorating, relocating, rearranging, disassembling and packing exhibition stands catering to their needs, thereby playing an imperative part to make their client's marketing campaign a grand success.

The contributions of exhibition stand designers and builders

These designers and builders have created repute in the UK market due to their excellent services. They offer the best in class graphic design solutions in the UK for events, services to cater all forms of graphic application, conference, road show, event or exhibition. They also provide on-site support with respect to organizing, planning and executing events which are truly promotional in nature. The innovative designers here are highly competent in presenting one's products in exhibitions with skilful advertising fashions on stands. On being content by the clients, they proceed towards implementing their ideas. Having gained many years of expertise in organizing global level events for marketing products of clients they along with developing innovative concepts also try in targeting oriented communication skills for imparting excellent designs for presentations. With the right marketing skills and command over language, these builders have succeeded in acquiring rich professional knowledge for implementing in execution. Using their respective advanced techniques the exhibition stand builders possess the capabilities of creating sensations in the market.

Exhibition stands today are playing a vital role as an advertising tool for both individual businessman and business organizations. Under the guidance and supervision of trained exhibition stand designers and builders, one can easily display their products and grab their point visibly understood while bringing success in their business too.

A Quick Look into the Different Display Stands in the UK

For any business the key target is to boost up its sales figure. Brand promotion in the perfect way is a crucial factor that will help one in differentiating between their brands, thereby helping them in staying ahead in the competition. Majority of the organizations right from corporate giants to SMEs and entrepreneurs today install exhibition stand for engaging audiences in the process. In the right fair, event, exhibition or trade show, there will be a good accumulation of relevant target audience. Such events are the appropriate platforms for showcasing one's company, giving their brand the right environment for communicating with their target audience and above all to become further aware of their values, their brand and also what makes their goods and services different.

What makes display stands a must have?

Most companies, especially in the UK try their best in attracting visitors and customers at exhibitions and events to their stands which is possible with creative and designer display stands. The various styles of display stands in the UK helps in displaying information along with helping to make the stall appear attractive. These are foldable and portable which can be created into striking banners and tables to keep products and display photos and graphics of the products. Available in various sizes and styles, these can also be tailor made according to the requirements of the consumer.

The importance of exhibition stands cannot be undermined

Exhibition and display stands are nonetheless an effective medium for advertising and marketing a new business as well as turning up sales. It is indeed significant to thoroughly check an exhibition stand prior to buying one. Today such stands have become an essential component of the presentation. Thus one must not undermine their importance, particularly during an impressive product presentation, such as watches, jewellery as well as other accessories where product details require to be highlighted. These stands help in accentuating the beauty of a product via offering enough space, an elevated base and a striking background which makes the products exclusive and thereby catching the notice of the onlookers.

As products displayed on a display or exhibition stand is generally small, it tends to get lost amid other products. The same products on the contrary, when displayed on perfect display stands helps to make a notable presence and this will make the difference amid an unremarkable product display and an impressive one.

Thursday 10 April 2014

The Importance of Quality Conference Set and Banner Display Designs

We are all well aware of the importance of business promotions. Without proper advertising or promotional campaigns, your business would not enjoy the fruits of success even if your products and services are top notch. Businessmen often organize conferences and take part in promotional gatherings and exhibitions as they provide with fertile grounds let people know of their latest offerings. This article focuses on the importance of quality conference set designs and banner display designs and how they can help a business to expand its financial dealings.

Conference set design

Conferences and awards seminars are usually held periodically to honour the individual achievements within a company. Apart from a meeting point for partners and employees, it is also a great way to promote the brand name. If you are planning on organizing a conference, an event management team can work with your company’s marketing and creative team to decide on the conference set design layout. There are various aspects of a conference set design, which includes planning themes, designing the stage, audio/visual displays and light production, video recording as well as seating and catering facilities. Whether the event is going to be attended by 100 to 150 guests or 500 individuals, proper planning of the conference set design is essential to its success.

Banner display design

Banner stands are essential for any trade shows, exhibition events or other promotional events. They can come in a great variety of styles and designs, and so choosing the perfect banner display design is crucial to the success of any business. Choose banner designs that work best with your requirements. You will find retractable banner designs that come with long vertical formats. They are simple, easy to use and several of them can be combined to form larger displays. However, they do not allow much flexibility in experimenting with design formats. Composite banners, on the other hand, offer greater scopes of redesigning, and thus can be scaled according to one’s needs.

Reasons for Hiring Professional Exhibition Designing Solutions

Taking part in a product exhibition gives you great opportunities to promote a new product or service. They provide valuable platforms for advertising and allow business owners to interact directly with their clients and customers, establish longstanding business relationships and learn about other brands in the same market niche. So if you are thinking of getting yourself a professional-looking exhibition stand design that will help you to establish your brand name, you need to hire quality exhibition stand designers and builders to help you with your needs. These professionals use creative content and graphics to create a distinct way of exhibiting your products. There are a few reasons why you should always hire professional exhibition stand designers; these are discussed below:

Custom design stands can come at affordable rates

Before you go ahead with your stand design plans, you need to ascertain how much you are ready to spend for this purpose. Any business owner would like to get the best stands by spending the least. Since purchasing a stand design can be a really expensive option, it is best to hire stand designers who will prepare a custom exhibition stand for you well under your budget. This way you will be able to increase your profits with minimal expenditures. Try doing some research about the various stand designers in the market and their services before finally settling on one.

Creative solutions that can be scaled according to one’s own needs

Not every business organization is lucky enough to have its own in-house exhibition stand developers. If your business enterprise is among them, you can hire the services of professional stand designers to aid you in your promotional plans. Whether you are looking for a large island stand or a modular or portable one, stand designers can deliver you the best in terms of décor and quality. In fact, more and more people are hiring portable display stands UK as they are effective, low on maintenance and easily navigable. Hence there is now a growing demand for portable stand designers in UK.