Getting to Know What Display Stands UK are and How They Work!

In the age of technology and internet, exhibitions are still one of the top platforms for marketing, advertising, and brand promotion. This is one platform where businesses come face to face with their existing and probable customers. This is also a platform where businesses face their competitors. Hence, it is extremely important to use the right tools for brand promotion and visibility. One of the top tools for promotion includes display stands UK and it is quite the favourite among organisations.

A display stand can be classified under two categories – outdoor and indoor stands and this is dependent on their specific use and the venue in question. If you are looking for outdoor exhibition stands then you need to look for something that is small, portable, and easy to install. You need to also make sure such stands come with the required protection against natural elements.

On the other hand, display stands UK for indoor exhibitions can be in the form of floor standing displays, wall mounted, and hung from the ceiling. This type of display stands can be differentiated on the basis of the components, which includes:

1. Cross base or twin base
2. Fabric
3. Poles
4. Connectors
5. Clip
6. Flex frames

The frame of display stands UK are normally made using aluminium alloy as it is durable and also rust proof. One of the salient aspects of using these stands is that they can be moved around with ease and placed at just about any place within the exhibition premises. They are also available in different length, width, height, as well as types depending on their usage and customisation. Some of the most common include:

1. Bespoke stands: These are custom built stands where the primary area of focus is banner display design.
2. Modular stands: These are flexible and stylish display systems that is created using a versatile range of beams, profiles and accessories.
3. Portable displays: These banner display design stands comprise mainly of banner stands, pop-up display stands, literature dispensers, folding displays, and a wide variety of point of sale equipment.

2 Factors Driving the Need for Exhibition Stand Design London!

Are you participating in an exhibition for the first time or have you participated before as well? Either ways the one aspect that will remain constant is the type of exhibition stand design London you opt for!

You would probably ask, is the stand design such an important thing? The answer is yes. The type of exhibition stand design London you opt for will depend primarily upon two factors and they are:

1. Your brand strategy: What does your strategy entail? Are you trying to introduce a new product or service or are you planning to showcase the entire range of products or services? It will also focus on the brand image of your organisation, the various achievements, the goals, and the mission and vision among others. If you consider all these factors then you will be in a better position to customise the right exhibition stand design London as it is important to ensure the right message get out to your customers.
2. Attracting Targeted Audience: Your probable and existing customers will play an important role in the success of your exhibition. But how do you attract new customers? This is normally done through creating attractive visuals using graphic design tools and complementing it with relevant and hard hitting content. The type of exhibition stand design London you choose will play a key role in defining what type of visuals and content to use and vice versa. For example a design may look extremely attractive in pop-up displays but the same design might not create the same impact when used in modular display panels.

The good news is that you can use maximum portion of your budget on exhibition design and yet end up with savings and high ROI. This is possible because of the plenty of exhibition hire London options available.

Is It Necessary to Work with Exhibition Contractors UK?

You have already created your brand promotion strategy and are all ready to participate in an exhibition that will witness the participation of some of the top businesses from your industry, but you feel something is missing! What could that be? Do you have onboard professional exhibition contractors UK?

Wondering why would you need an exhibition planner or contractor? Have you ever wondered why you have not been able to make the kind of impact on consumers as you have always desired? Do you feel that your last exhibitions didn’t provide you the return on investment that you had planned? Are you appearing in an exhibition for the first time? These are some of the key areas that professional exhibition contractors UK can address with ease.

An exhibition contractor can help you with the following services:

1. Consultation: It always pays in consulting professionals that have experience and expertise in planning and executing exhibition strategies. It is not necessary to straight away hire contractors and you can simply start by just paying them a visit to discuss your plans. Professional exhibition contractors UK have handled several similar projects and know your target audience as well as competition and hence will be in a better position to show you the right path. This all important guidance will not only help you to gear up for the exhibition in the most effective manner but also help you manage within your budget.
2. Exhibition Displays: One of the key areas of any exhibition is the type of display you put up. The display could be completely visual in nature, a mix of visual graphics and text, and even a mix of visuals along with background audio. This is where exhibition stands can play an important role in delivering your message across to your audience. An exhibition contractor will be able to provide you with the right display solutions including modular exhibition stands so that you can create the maximum impact!

How to Make Your Exhibition Stand Design UK Effective?

Are there any ways of making your exhibition stand design UK effective and impactful? Since several decades, exhibitions and trade fairs have been one of the most effective marketing medium for organisations, small scale industries, and exporting countries. The most important aspect of an exhibition is that it is a complete B2B (business to business) as well as B2C (business to consumer) event. More than other businesses, the necessity here is to reach out to the targeted audience and this can be fulfilled through the use of various mediums.

Some of the important tools that make exhibition stand design UK effective and impactful include:

• Modular display systems: This is by far the most advanced marketing medium that organisations can use for targeting their customers through exhibitions. What makes the modular display systems popular is the fact that they help in better exhibition space management while providing higher ROI (return on investment). Modular exhibition stand design UK comprise of product displays and stands, integrated workstations, merchandise storage, lighting and other related equipment, and information kiosk among others.
• Standard display systems: The standard display systems are available for purchase and exhibition stand hire London options. The standard display systems have been in use since decades and include a variety of effective tools like display stands, roller banners, pop-up display banners and stands, shell scheme stands, panel displays, portable office screens, literature racks, hanging banners, and counters among others.

The good news is that not only can you opt for exhibition stand hire London options services but you can also customise both modular and standard exhibition systems according to your requirement. Some of the areas of customisations include:

• Graphic design and layout
• Size and type of stands
• Lighting and other effects
• Text or content including colours and font face
• Storage, maintenance, and installation

Hire Professional Exhibitions Design London Services for Long-term Gain!

An exhibition is not only a perfect platform for launching your products and services but also a place where you can have a tête-à-tête with your consumers. This is where you can create the right visual impact, share knowledge regarding your products or services, launch a brand, listen to consumers and address their queries. Such a platform can be hugely rewarding if you use the right marketing and promotion medium like exhibition stands.

Obviously, you would need to work towards creating a strong branding and promotion strategy first but it needs to be right there – right on the face of the consumer! This "right on the face" advertising can be fulfilled only by using advertising vehicles like medium like exhibition stands. Research and studies conducted in the past in the area of exhibition displays and their impact have revealed that brands and organisations have around 2-5 seconds to get the attention of their consumers using banner or display stands. If you are unable to impress your consumer in 5 seconds then you have already lost him/her.

So, what is the need of the hour? The need of the hour is to focus on creating an exhibition design London that will be able to create the necessary impact on your consumers. Hiring professional services will prove to be a great investment as they possess relevant experience, knowledge, and expertise in the said field. Some of the other salient aspects include:

1. Exhibition management: There are a variety of services offered by professional exhibition design London services that forms an integral part of the entire campaign. This can vary from designing of banner stands to creating a modular system replete with seating arrangements for consumers and information kiosks.
2. Support services: Professional agencies offer several support services including sale and hire of exhibition stands, transportation, assembling, and installation of standard banner as well as modular stands, storage, and maintenance.