Sunday 26 October 2014

Most Popular Exhibition Stand Design UK

There are several elements that work in tandem to make a trade show or an exhibition successful. One such element is promotional display and other display activities. At the heart of promotional or marketing displays are the exhibition stands UK. They are not merely stands but are actually the face of the company or business. When customers visit an exhibition, the first thing they will see are these display stands that will promote your brand name, logo, and products or services being offered by your company. Hence, it is important to ensure your stands and designs are highly impactful. The question is how can businesses create high impact through their display stands?

This is where exhibition stand design UK plays the critical role. Stand design is a wide area that deals with the overall stand system, the design of the stand, the projected impact on the audience and much more. The stand design basically comprises of two main things – the type of exhibition stand and the design display on the stand.

There is a whole variety of exhibition stands UK that businesses can choose from and the two most popular ones are classified as under:
  • Shell schemes: These are one of the most affordable ways of creating brand presence at a trade show or an exhibition. These systems are perfect for start-up businesses and those who are new to the concept of exhibiting. This type of exhibition stand design UK is a complete system in itself and is available with readymade floor, walls, and lighting.
  • Modular exhibition system: This is the most versatile exhibition stand design UK available to businesses. They are re-usable, can be adapter and are flexible. It is perfect for all types of businesses whether small or large and is perfect for regular exhibitors. Modular exhibition stands UK can easily be assembled in a wide variety of configurations and have the ability to create high impact.

Friday 24 October 2014

The Need for Specialised Graphic Design Solutions UK

One of the integral elements of advertising and brand promotion that plays a key role in ensuring businesses meet with success in exhibitions and tradeshows is design. Most often than not, businesses have underestimated the capabilities of creative design on display boards and as a result they fail to draw customer attention. If you are planning to showcase your new products or services at a tradeshow then it is time to hire graphic design solutions UK services as it will prove beneficial in the long run.

If you are wondering what a graphic design company can offer in terms of making exhibition stands UK more impactful then here are a few benefits to ponder upon:
  • Consumer Understanding: Talking about graphics, it is essential to understand the consumer thought and dynamics before you can actually work on a specific design for display stands. When you work with a top graphic design solutions UK firm, you can be rest assured that they or there team of design specialists will focus on key areas of consumer behaviour for your product or services. This will allow creation of ideas and concepts for better and effective designs.
  • Display Type: The second benefit that businesses can derive is that professional graphic design teams can deliver innovative ideas and high-end design for a wide range of exhibition stands UK. For example: the design for modular stands will be more in detail and will require the use of attractive graphics, colours, and other visual elements as opposed to simple banner stands.
  • Design and Development: The primary aim of a graphic design solutions UK firm is to help you or your organisation in achieving its promotional goals. In order to do so, design teams with specialisation in graphics, layout creation, colour design, and content creation are employed.
Hiring a design team for exhibition stands UK solutions is like finding a one stop solution for your brand promotional requirements.

Thursday 23 October 2014

Benefits of Exhibition Stand Hire London Services

When it comes to participating in exhibitions, the first thought that comes to the mind is whether businesses should buy exhibitions display stands or hire them. Although, there are several options available with exhibition stand hire London services, hiring has always raised doubts. The doubts come from the fact that most businesses are unaware of the several benefits of hiring.

Who should hire exhibition stands? Hiring is meant for those businesses that have a small budget for advertising or brand promotion in trade shows. This is a perfect advertising option for small businesses and start-ups as they normally have to carry out their promotional strategies within a small budget.

Why should businesses opt for exhibition stand hire London services? It is obviously not mandatory to hire display stands but hiring them has several benefits that cannot be overlooked. Some of the primary benefits include:
  • Types of stands: Different businesses have different business goals and customer focus needs and hence the requirement of exhibition stands will never be same for two different businesses. Hence, based on the needs and goals, businesses can hire a range of stands including retractable banner stands, pop-up display stands, full colour graphic backwall displays, table top displays, Modular hybrid displays, Multi-fold panel displays, and literature stands among others. The availability of a wide variety of stands will also ensure businesses are able to use a single or multiple varieties of stands at the same venue.
  • Cost Savings: One of the key features of exhibition stand hire London services is cost savings. Yes! Hiring of display stands is not an expensive affair as compared to buying these displays. At the end of the day, businesses can get the same amount of mileage and can reach out to their targeted audience by paying a much lesser cost. Another important aspect of hiring is that businesses can save money on renting of space to keep these stands and the long-term maintenance costs.

Tuesday 21 October 2014

Effective Designing for Exhibition Stands

One of the core impact areas in any type of advertising including exhibition stands is design and development. This is the age of visual media where diversified media technologies can be used for attracting attention of the desired audience. Considered an integral part of mass media advertising, exhibitions or trade show platforms cater to a variety of businesses and clientele.

Although exhibition stands are strong visual mediums, their effect on the audience will be incomplete without strong graphic design support. This is where graphic design solutions UK services come into the picture. Exhibition branding design and development are customised and targeted services offered by professional agencies. The main aim of these services is to ensure you are able to target the audience businesses desire.

A good design for exhibition stands can help your business to focus your marketing efforts according to audience preferences and this will attract "high value" customers. There are some essential elements that businesses should consider in their graphic design solutions UK strategies and this includes the following:
  • What type of brand related visual content will resonate best with your prospects and customers? This is the integral to the graphic design strategy the overall design layout, colours, fonts, text or text captions will be based on the same. For example: if the key focus area of your business is scuba diving then graphic elements like pictures of undersea life, coral reefs, and undersea caves will attract the attention of your customers.
  • How best can you leverage visual content through design elements? Graphic design solutions UK services can help bring your designs to life only if you have created a structure. For example: if your firm is offering cars for rentals in the UK then using pictures of technology enabled cars (GPS navigation) along with strong and informative content can be quite effective. You can use different types of exhibition stands including large curved stands with flood lights to make the design stand out. The colours and other small elements can play an important part in enhancing the visual retention of your prospective customers.

Benefits of Exhibition Stand Hire UK Services

Do you have an exhibition to prepare for? Are you facing budget constraints? Are you wondering if it is a good idea to invest in exhibition stands? Maybe, it is time to check out the exhibition stand hire UK services.
Exhibition stands for hire? Is that feasible? This is a question that most businesses ask and the answer is why not? If a business is facing budget constraints and still wants to implement their branding strategy and achieve success then hiring exhibition stands is not just a great option but will also offer high ROI (return on investment).



There are several benefits that businesses can enjoy if they opt for exhibition stand hire UK services and some of them include:

* Time defined: Hiring a display stand will ensure businesses can go with hourly, daily or any other time defined hiring model. For example: if you are participating in an exhibition only for 6 hours to simply launch your new product then you can hire display stands for 6 hours only. Businesses will always have the added benefit of increasing or decreasing the time duration as and when required.

* Budget defined: Professional exhibition stand hire UK services can provide a variety of hiring options and display stands based on your overall budget. For example: if you have a budget of £100 for a day and want to maximize your brand display options then you can go with various sizes of exhibition stands. Instead of a single curved 3x6 pop up stand, you can opt from multiple curved pop up stands measuring 3x2 and 3x1. There are two definite advantages:
  • You can display in multiple locations within the venue
  • The graphic design cost will be less as well due to smaller size of exhibition stands
It is a fact that most start-ups and small businesses are hiring exhibition display stands as it is considered to be a cost effective solution.