Wednesday 24 September 2014

A Portable Exhibition Stand Can Make You Stand Out In an Event

A portable exhibition stand is a very convenient option for companies in UK looking to showcase their products and services in trade fairs. They offer better convenience and utility than a non-portable display stand in UK. The benefits of purchase of hire of portable stands in UK are:
  • They can be easily assembled/disassembled:
The portable stands are built in parts in UK. When required, these parts can be joined together to form the complete stall. The parts are fitted with special joints, which make assembly and disassembly very convenient for everyone.

An instruction manual or a video is supplied with the exhibition stands in UK. Any person, can see the manual or video and assemble the exhibition stands. No professional expertise is required to setup the exhibition stand in UK.
  • Portability: The exhibition stands can be easily transported to the venue of the exhibition and back. Since the portable exhibition stands can be dismantled into its individual parts, packing and transportation becomes quite convenient. If the exhibition stand was taken on hire, the supplier will take it back to his store. Otherwise you can take it back to your office.

  • Customisable: Portable stands can be customised as per your requirements. If you decide to purchase the stand, then you can fully customise the shape, size, height, and the design of the stand. If you decide to take the stand on hire, then you have to customise an existing stand available with the supplier. This might make customisation options somewhat limited.

  • Great value for money: Portable stands, when purchased, can be re-used in multiple events. This saves the company a lot of efforts and money in having to create a new stand every time an event comes up. Also, if you take the same stand on hire from the supplier many times, you will get it at a much cheaper rental.

  • Flexible: Since portable stands are modular in nature, you may decide to add or remove parts as per the space you have. If the space is small, you will have the option to not put up parts of the stand.

Tuesday 23 September 2014

How to Choose the Right Exhibition Stand Builders

If your company in UK is hiring the services of an exhibition stand builder or a graphic design solution provider, then you need to be cautious and choose the one that is right for you. It is not as easy as it sounds. It is a critical decision and needs to be made carefully.

Whether you are hiring an exhibition stand builder to only provide graphic design solutions or build the whole stand for you, keep the following in mind:
  • Experience and clientele: You will need to check the credentials of the exhibition stand builder or graphic design solution provider in UK. Look at their portfolio. Which are the big clients or events in UK they have catered to? What kind of services have they provided? Look at the artworks they created when they were providing graphic design solutions. Also check photographs of the stalls in UK they created in the past as exhibition stall builders. This will give you an idea about the quality of work they do.
  • Check references: Speak to their past clients of UK and/or look at the testimonials left by them. Are they happy? If they have mostly got positive feedback, then there is a good reason to choose them, otherwise not.
  • Expertise: Do the exhibition stand builders outsource most of the tasks involved in building the stand, or do they have in-house expertise? How many staff do they have? Do they have critical employees like business developers, project managers or visualizers? Having in-house expertise and production facilities will mean that they will have more control over the quality and timeliness of the output.
  • Services provided: Consider the additional services that the exhibition stand builder or graphic design solutions in UK will provide. It will be good if the graphic design solutions provider guides you about how to light up the stall for some stunning effects. Will the exhibition stand builder also provide audio visual equipment, transportation and installation facilities? It is always better if all these services are provided by the same exhibition stand builder, so as to minimise confusion and hassle for you.

Services Provided By Exhibition Contractors

Creating and setting up of an exhibition stand can be a real exhausting and time consuming affair for staff of companies participating in trade shows. Taking the services of an exhibition contractor can really take the weight off the staff of the participating company.

Exhibition contractors are responsible for creation or hire of the exhibition stands. There are many services provided by an exhibition contractor in this regard. These are:
  • Discussion and Exchange of ideas: The exhibition contractor will meet the client and understand the purpose and theme of the show. They will then suggest alternative approaches to fulfilling these objectives. This is a crucial step, because the business often will get many ideas from the vendor, and will know what to expect. There will be a few ideas which will fit the requirements and budget of the company. After a few iterations, the business and the vendor will know whether to build an exhibition stand or hire it.
  • Designing layout of the stall: The exhibition contractor will hire or design or hire the stall based on the idea that was agreed upon. This is a crucial service, because the look of the exhibition stall will depend on whether this step has been executed perfectly or not. All the graphic and text elements need to be made catchy and attention grabbing in this step. The final artwork is prepared by the exhibition contractor and made ready for printing.
  • Printing: Before printing the artworks, the exhibition contractors decide on the type of materials to be used for printing. After this the actual printing takes place on the materials selected. The printing needs to be high resolution in order to ensure that the quality of the exhibition stand is high.
  • Building the stand: This process will involve the assembly of the different components of each part of the exhibition stand into the respective frames. The exhibition contractor will ensure that the right components are assembled together or hired. Finally, after this the exhibition stand is ready to be transported and put up in the venue of the exhibition.

You Can Hire Exhibition Stands Offline and Online

An exhibition or a trade show in UK is a great opportunity for a company to showcase their products. The company staff can set up an exhibition stand and speak to the visitors to the stall in UK. This gives them the visibility and chance to sell their products.

Companies looking for participating in exhibitions often take exhibition stands on hire. They have many choice of vendors from whom they can hire the stands. We will look at the main sources here:
  • Offline stores: These are the traditional vendors who give out the exhibition stands on hire. They will typically have brick and mortar shops in your area. They offer a variety of services like Exhibition Stand Design, Fabrication, Setup, Exhibition Booth Construction and Exhibition Poster Design. You can get the addresses of these shops in UK from your local directory. Visit them personally to understand the quality of their services and rates. Give them your specifications like stall size, shape, etc. before you book from them.
  • Online stores: Most modern age vendors will have an online presence. Search for the term “exhibition stand hire in UK” on the internet and see the variety of options which come up.
These vendors from UK will give you the option to select stands made up of materials and dimensions that you need. They will typically have a range of portable exhibition stands and equipment like exhibition stands, large backdrops, pop-up display kits, literature racks, counters, etc. available for hire.

Both the online and offline stores in UK will specify the hire charges after you tell them about the duration for which you need these exhibition stands. Generally these vendors can let you keep the stands for a long time also. In fact you can negotiate a better rate if your period of hire is longer.

Most vendors will provide transportation and installation services if you so require. Their experienced staff will come to the exhibition venue in UK with the stand you have hired and set up the stall. Once the exhibition is over, they will dismantle it and take it away.

Compelling Reasons for Using Custom Built Exhibition Stands

Every company should have a marketing strategy to promote its products and services through events. An important part of this should be to participate in major trade shows. This can give the company good mileage in terms of brand visibility and popularity.

Using a custom built exhibition stand or portable display stand can bring in some very good benefits to the business. These are:
  • Increased visibility
  • Brand building
  • Build a positive image of the company
  • Collection of sales leads
  • Attract new customers
  • Spot sales to new customers
  • Repeat sales to existing clients
  • Reach new geographies
  • Raise awareness about existing products
  • Launch and promote new products
  • Get media coverage
Depending on the size of the exhibition hall, choose an appropriate stand in UK. You can either hire one which is readily available, or get one portable display stand built in UK. A portable display stand of an unconventional size might need to be custom built in UK.

Reasons to choose a custom built exhibition stand:
  • Re-usable: A custom built exhibition stand in UK will prove to be very beneficial in the long run. When you plan to participate in a series of trade shows, the stand can be re-used. Also, a custom built portable display stand will allow you to fully utilize the entire available space in the body of the portable display stand itself put across your message, logo, etc. This will further increase your visibility in UK.
  • Shape: Another benefit of having an exhibition stand custom built is that you can choose the shape of the portable display stand. Regular display stands in UK generally use rectangle shaped parts. A custom built exhibition stand in UK can be made curved, oval or even circular
  • Design: Use a graphic designer to design the creative to be printed on the exhibition stand. These portable display stands should be made as attractive and eye catching as possible in order to attract the maximum number of visitors. Use of catchy headlines and slogans, vibrant colours and imaginative graphics will ensure that your custom built exhibition stands give you the maximum benefits and publicity.